Kayne West, who now goes by Ye, has been trending because of his debut of “White Lives Matter” shirts at a fashion show in Paris. Conservative influencer Candace Owens was by his side wearing a shirt with the same slogan.
Ye has been under fire for the decision, his nine-year partnership with Adidas is “under review” despite the company declaring their “pride” in their relationship with Kayne.
“Kanye is our most important partner worldwide. We have a very, very good relationship with him. We communicate with him on a very ongoing basis,” CEO Kasper Rorsted said in August. “And we’re very proud of that relationship.”
On Thursday the company announced their decision to review the partnership that was set to last until 2026.
“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period,” the company said in a statement.
Ye is also facing quiet backlash from his ex-wife Kim. According to an inside source, Kim “lost it” when she heard about the incident. However, Kim was reportedly not surprised.
“She knows that he loves to start controversy and she is not even feeding into this. She thinks that he is making a horrible choice and that the message is very offensive to so many,” the source said.
The source said the thing that upset Kim the most was Owen’s recent podcast in which she called Kim a “prostitute” and her mother a “pimp.”
“Kanye knows that Candace just got done calling the mother of his children a prostitute and the grandmother of his children a pimp to the world,” the source said, “So she is extremely bothered by the fact that he would do anything with her and she finds it very disrespectful to her and her family.”
In light of the white lives matter controversy, Ye did an interview with Tucker Carlson to talk about the event.
“The reason I wrote white lives matter on a shirt is because that’s the obvious thing, they do.”
During the interview Ye shared about his views on abortion. Ye designed his badge for Paris Fashion week with a photo of a baby’s ultrasound because he is “pro-life.”
“In New York City 50% of black death in America is abortion. I don’t care about people’s response, I perform for an audience of one and that is God,” Ye said.
Owens reacted to the interview with Carlson.
“The critics only want to speak out now because he wore a t-shirt that says ‘White Lives Matter,’” Owens wrote. “But they’ve remained silent on the topics of abortion, broken families, crime, drugs and all the other things we talked about earlier this week.”