While mainstream media and medical sites are changing vocabulary related to the reproductive health of women to be more gender inclusive, an outspoken beauty company has joined the market. Garnuu is a company dedicated to “embracing women's innate femininity.” Red Liberty interviewed Garnuu’s founder, Macy Maxson, about the impact she makes by selling feminine hygiene products.
Garnuu offers some of the cleanest period products on the market via an online subscription service. The company solely uses organic cotton and keeps a close eye on the manufacturing process.
“No toxins, no fragrances, no bleach, anything touching your body is going to be 100% clean,” Maxson said.
In addition to providing clean products for women, Garnuu crosses borders to support sex trafficking victims. Garnuu’s mission was inspired by Maxson’s personal work.
“I was working with a nonprofit in Nepal doing anti-trafficking work. I thought we could do something here in the states to let women use something as simple as their cycles to help with something so horrific,” Maxson said.
Though Garnuu has a strong foundation, Maxson described combatting competition as an uphill battle.
“We don't have the supply chains like they do. We don't have very deep pockets. They started in the 40s and 50s and we just started in 2022. Brand awareness is kind of the big thing for us in competing and getting good manufacturing and supply chain relationships is huge,” Maxson said.
Despite market competition and political adversity the girls at Garnuu face, Maxson stands firm.
“We had a post taken down recently about how only girls can have periods. I think we all enjoy the spirit of it: challenging the mainstream narrative. If we can make the world a better place we'll do it, one period at a time,” Maxson said.
Right now the company offers tampons and a period cup, but more products are on the way.
“We're trying to expand and get as many products as possible so we can take care of all of our Garnuu girls,” Maxson said.
Garnuu creates clean products, stands strong in its values and makes a difference in the lives of women across the world.
“I wanted to create something that could put the power back into women's hands. Organic feminine hygiene is so important especially now we're starting to find all these toxins in our products,” Maxson said, “I was looking for super clean products women could use and feel good about. Something that could make a difference to fight human trafficking and stand up for their beliefs and their values.”